Molson begins national out-of-home campaign
By Adnews Staff
Molson Canada has begun a national out-of-home campaign to promote its Canadian brand. The ads are an extension of the brewer’s ongoing “True Canadian Taste” campaign, developed by Zig of Toronto. The five executions depict Canadian landscape scenes in the form of raised glasses, bottles and cans. The scenes represented are a Halifax lighthouse, the Rocky Mountains, a northern forest, a field of wheat and the skyline of Toronto. “Bringing Canadians together to celebrate with Molson Canadian no matter where you are in Canada is really what our brand is about,” said Paul Lipson, senior brand manager at Molson Canada. “These ads illustrate that the taste of Molson Canadian is as much a part of this country as Halifax Harbour or the wheat fields of the prairies.”