Motorola holds Free Kicks promotion
By Adnews Staff
Motorola has begun a contest promotion called “Free Kicks” to promote its Bluetooth cell phone headsets. Consumers can enter by buying a qualifying headset at a participating retailer. The winner will receive a trip for two to Los Angeles to participate in a soccer skills class hosted by David Beckham. To promote the contest, the company will give away 10 soccer jerseys during June and July autographed by Bekham. In addition, groups of promotional workers dressed as soccer players will visit high-traffic locations in Toronto. Point-of-purchase materials and an online video of Beckham are also part of the effort.
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