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Motorola Mobility begins Justin Bieber promotion

Cellular phone maker Motorola Mobility has signed-on as the presenting sponsor of the upcoming "Believe" tour by pop musician Justin Bieber. The sponsorship will include a series of Canadian retail events, online contests and other promotional activities. Until Nov. 23, consumers can play a trivia game at the brand's Facebook page to enter a draw for a trip to Toronto to attend a concert and meet Bieber. Ticket giveaways will also be conducted via Twitter. Consumers can also enter a draw for concert tickets at Rogers retail stores in Toronto, Ottawa and Montreal when they activate a Motorola Razr HD LTE smartphone. Promotional events will take place at two Rogers stores in Montreal and Toronto on Nov. 24. In addition, promotional workers will attend concerts in Ottawa, Montreal and Toronto to operate an interactive photo booth. The promotion also includes a website at <>. Motorola Mobility is a division of Google.

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