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Report: Canadian consumer attitudes toward privacy

Advertising Standards Canada, in association with MacLaren McCann, has released a report called "The Truth About Privacy: Canada and Beyond." The study examines Canadian consumer attitudes toward privacy, personal security and sharing information with organizations. According to its findings, the erosion of privacy is the second most important issue to Canadians, behind global financial crisis, but ahead of climate change and increased terrorism. The report also describes the interaction between marketing and privacy protection as "complex." "The very notion of personal privacy has changed in our digital world," said Linda Nagel, president and CEO of Advertising Standards Canada. "What was once considered private information is freely shared. Whether on social networks with friends or information sharing with a company for a benefit, Canadians are generally open to this kind of engagement." The report is available at the organization's website at <>.

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