Bieber signs endorsement deal for Proactiv Solution
By Adnews Staff
Canadian pop musician Justin Bieber has signed an endorsement deal with Guthy-Renker on behalf of acne treatment Proactiv Solution. Bieber will participate in marketing campaigns aimed at teens and intended to communicate the benefits of the product. He will also seek to raise awareness of the non-profit organization Pencils of Promise, which works to build schools and increase educational opportunities in less fortunate communities internationally. "This is kind of a way I can give back to my fans, by letting them know I use Proactiv and that it's really easy," said Bieber. "My fans already know I'm just a regular kid, except the stuff about my life that's not regular, like performing to thousands of kids and always being in the spotlight. But I know that for a teenager, it doesn't matter how many people are looking at you, you don't want acne on your face."