Website roundup
By Adnews Staff
Toronto-based Subaru Canada has launched a mobile version of its website designed for smartphone users. The site, located at <http://www.subaru.ca>, provides vehicle specifications, pricing, leasing and financing information, listings of previously-owned vehicles and a GPS-based dealership locator. "While mobile browser traffic only amounts to two percent of the overall traffic to www.subaru.ca and our dealer websites, this still represents thousands of visitors, and the number is growing every day," said the company's director of e-business and information systems, George Hamin. "We want to ensure that everyone can access the crucial information they require quickly and easily, and an important part of that is to connect them quickly and easily with a local dealership."