Subaru extends Ironman sponsorship
Subaru Canada has renewed its agreement with Wanda Sports Holdings of Florida to be the title sponsor of the Ironman series of triathlons in Canada. The automaker will be the title sponsor for all Canadian Ironman races in the 2018-2019 season. The agreement also includes the "Road to Kona" contest via which competitors can win entry into the Ironman World Championship event in Kailua-Kona, Hawaii. Subaru has been a sponsor of Ironman events in Canada for approximately 20 years.
"Subaru's dedication to promoting healthy lifestyles for Canadians in a family-friendly way has continued to grow with our involvement in Ironman events," said Yasushi Enami, chairman, president and CEO of Subaru Canada. "Today, it's reflected in all of our current triathlon sponsorships and the expansion of the Subaru Ironman races."