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Hy-Drive Technologies hires The Autumn Group

Mississauga-based Hy-Drive Technologies has retained The Autumn Group of Markham, ON to raise awareness of its Clean Air Operating Systems product. According to the company, the system injects hydrogen gas into a standard internal combustion engine in order to enhance fuel efficiency and reduce emissions. As part of the assignment, the agency will install this system in a branded Hummer which will visit various events as a demonstration of the technology. The Autumn Group will also produce advertising for the brand as well as related materials such as brochures, data sheets and website content. “The campaigns we are developing with Hy-Drive will educate, inform and showcase just what this technology can do to help,” said Gabriel Armstrong, director of client services at the agency. “The message we're delivering is simple. Green technology is now available that and can have a measurable effect on lowering harmful CO2 emissions.”

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