Honda Canada sends more work to The Autumn Group
Honda Canada has assigned The Autumn Group of Toronto the promotional work for its 2007 Honda Power Event. The campaign is intended to raise awareness of Honda’s lawnmowers, tillers, water pumps and generators. The assignment includes a 30-second television commercial supported by radio advertising, point of sale materials and a website at <http://www.hondapowerevent.ca>. “We want consumers to view Honda as a marquee and premium brand when it comes to outdoor power equipment,” said Gabriel Armstrong, director of client services at The Autumn Group. “These campaigns will continue to build Honda's brand by engaging Canadian consumers in a fun, dynamic and interactive way.” Autumn has worked on several marketing programs for Honda over the past 18 months in support of the company’s power equipment, marine engines, motorcycles and ATVs.