Canadian Olympic Committee readies online promotion
By Adnews Staff
The Canadian Olympic Committee has begun an online campaign intended to encourage Canadians to show their support for the Canadian Olympic team. The effort will coincide with International Olympic Day, which takes place on June 23 and marks the founding date of the International Olympic Committee in 1894. The email creative, which will be distributed to approximately five million people, invites recipients to remember great moments from past Olympic Games and to contribute to the committee’s “Own the Podium 2010” and “Road to Excellence” programs. The campaign also makes use of a website located at <http://www.olympic.ca/en/olympic_day07>. “For more than 100 years, Canadian athletes have been inspiring us as they strive for excellence at the Olympic Games,” said David Bedford, executive director of marketing and communications for the committee. “This campaign provides Canadians with the opportunity to not only recognize some of those past moments, but to financially support our Canadian athletes in creating many more memorable moments at every Olympic Games in the future.”