McCain begins Olympic promotion
By Rob Bale
McCain Foods has signed on as a sponsor of the Canadian Olympic Committee for four years. The company will be the official french fry sponsor the the Canadian Olympic team beginning with the 2026 Milano Cortina Winter Games and the 2028 Los Angeles Summer Games. As part of its sponsorship, McCain will conduct a digital promotion called the “McCain Golden Gallery” that will collect videos, photographs and messages of support for Canadian athletes at <http://www.cheerwithmccain.ca>. The effort will include an installation in Toronto called the McCain FryDay Fanzone where consumers can record messages. The installation will also distribute product samples. The brand will also release a commercial featuring alpine skier Laurence St-Germain that will run during the games.
“McCain has long believed that the simplest moments, like sharing a plate of fries, can bring people together,” said Mike Embir, marketing director at McCain Foods. “The Olympic Games create those same shared moments of pride and connection.”