McCain launches online game
By Adnews Staff
McCain Foods has begun an online promotion for its Regen Fries, which are made from potatoes grown using regenerative farming methods intended to improve soil health. The promotion takes the form of an online video game called “Farms of the Future,” which is available to play for free through the Roblox game service. The game allows players to virtually grow potatoes using these farming methods. The promotion is being conducted in association with restaurant Bored & Hungry, which will serve Regen Fries at its Long Beach, CA location until Nov. 18.
“It is important we reach out to younger consumers with the right message, in the right location, at the right moments of receptivity, meeting them where they are,” said Christine Kalvenes, global head of innovation and marketing at McCain. “This will be important in raising awareness for building a more sustainable food system through regenerative agriculture. Regen Fries, the Farms of the Future game, and the Bored & Hungry collaboration are an experiential, fun, and effective way to begin this discussion.”