Advanced Innovations hires LexPR
Advanced Innovations has retained LexPR Canada as public relations agency of record in Canada for the Bio-Oil skincare product line. The assignment also includes national media relations. "Bio-Oil was originally developed to help reduce the appearance of scars and stretch marks, and is an undisputed global leader in these categories," said Lisa Cotton, marketing vice-president at Advanced Innovations. "Now it's time to talk about Bio-Oil's myriad other uses and benefits, and we're excited that LexPR will help us share the rest of the story with Canadian media and consumers." Bio-Oil is manufactured by Union-Swiss of South Africa.