Cookie Jar signs representation agreement with Gorilla Nation
By Adnews Staff
Montreal-based Cookie Jar Entertainment has hired Gorilla Nation of Los Angles to handle online advertising sales for its SpiderRiders.com and Doodlebops.com websites. The sites are based on two of the company’s children’s entertainment properties and offer a variety of online games and activities. “By partnering with Gorilla Nation, Cookie Jar will be able to extend and monetize our immersive brand initiatives,” said Ken Locker, senior digital media vice-president at Cookie Jar. “This partnership will be an important part of our ongoing strategy to reach our audience in the new non-linear media environment and we believe, if executed properly, will be highly profitable.”
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