Tourism Vancouver releases promotional film
By Adnews Staff
Tourism Vancouver has released a new promotional film intended to encourage international travellers to visit the city. The film, created by Traction Creative Communications of Vancouver, is an extension of previous branding work done by the agency for the tourism organization. The film, based on a palette of four colours intended to represent the four seasons, depicts a number of experiences that can be found in Vancouver. “This film has surpassed our expectations in showcasing Vancouver as a spectacular destination that is safe, exciting and welcoming,” said Rick Antonson, president and CEO of Tourism Vancouver. “This is the next generation of our brand.”
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