TubeMogul of Emeryville, CA has expanded its operations into Canada. The company offers real-time media buying of online video advertising. Grant le Riche has been hired to head the company's new Toronto office. He has previously worked at Gorilla Nation, Suite 66 and Say Media. "Chief among le Riche's responsibilities will be introducing TubeMogul's media buying platform, which simplifies brand advertising by combining the branding power of digital video with the optimization and control real-time buying makes possible," said Marc Galens, international head of TubeMogul. "Grant is a thoughtful leader in the industry and perfectly-suited to head our Toronto office and continue to propagate our mission to make brand advertising simple, safe and effective."