UK-based Hailo has retained Veritas Communications as its public relations agency of record in Canada. The firm will work on the upcoming launch of the Hailo brand in Toronto. Hailo's product is a smartphone applications that allows users to book and pay for taxi rides through their mobile devices. "Hailo has a monumental task in front of us, to make Toronto's taxi experience better," said Justin Raymond, president of Hailo Canada. "Our goal is to bring the taxi industry into the 21st century, and Veritas understood our mission right away and how to amplify our brand in this complex market."