Digital agency Blast Radius has appointed Steve Di Lorenzo to the position of senior creative director of its Toronto office. He will lead the creative work for clients including Nike Canada, BMW, Novartis and JC Penney. Di Lorenzo was most recently at Capital C, where he was creative director of the Google, Nissan and Scotiabank accounts. He is also co-founder of Pixel, an art and technology lab intended to allow collaboration between artists, designers and technologists.