Canadian Breast Cancer Foundation begins awareness campaign in Halifax
By Adnews Staff
Pattison Outdoor Advertising is conducting a promotion with the Canadian Breast Cancer Foundation to raise awareness of breast cancer in the Halifax region. The effort consists of a bus that has been branded on the exterior and interior with materials promoting the upcoming Run for the Cure fundraising initiative, which will take place on Oct. 5. "This dramatic communication strategy of a bus wrap and dominating the bus interior will definitely reach every woman in Halifax and the surrounding areas, raising awareness of this important health message," said Graham Estabrooks, the Pattison account executive leading the project.
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