Mercedes-Benz Vans Canada retains Cargo
By Adnews Staff
Mercedes-Benz Canada has retained Cargo as the marketing agency of record for its Mercedes-Benz Vans Canada division. The agency will work to promote the Mercedes-Benz Sprinter light commercial vehicle. The assignment includes brand development, national and dealer marketing, creative services and social media activities. The account will be serviced by the agency's recently-opened Toronto office. Cargo won the assignment in an agency competition including an unknown number of firms. Cargo has handled digital marketing and sales training services for Mercedes-Benz Vans Canada since 2011. The firm will also continue to provide website and mobile application development, as well as digital analytics and sales training support. "Cargo has been an exceptional partner for us for nearly two years and has helped shed much light on the unique vehicle needs of Canadian small businesses," said Miki Velemirovich, manager of Mercedes-Benz Vans Canada. "No other agency in the pitch demonstrated the commercial and B2SB knowledge of Cargo."