Zoom Media expands into Amnesia
Clothing retail chain Amnesia has formed an agreement with Zoom Media of Montreal to carry advertising displays in its 500 stores nationally. The chain specializes in lifestyle brands aimed at young consumers. "Young consumers of Amnesia are open-minded and inspired to integrate brands that reflect their lifestyle," said Eric Fortin, vice-president of operations and development at Zoom Media Canada. "We look forward to seeing advertisers take full advantage of the creative flexibility offered in these boutiques to access this hard-to-reach target." Amnesia is a division of Billabong International.