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Representation roundup

Toronto-based mobile marketing firm Juice Mobile has signed an agreement with Astral Radio to handle sales representation for its French-language mobile advertising inventory. Juice will sell ads on 17 French-language mobile properties. "We are partnering with Juice Mobile to accelerate the monetization of our mobile properties and highlight them as advertising opportunities within Astral Radio's suite of offerings," said Mario Cecchini, senior vice-president of sales at Astral Radio. "Since Juice focuses on tier one advertisers, we are able to maintain our commitment to bringing only premium brands to Astral's properties."

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