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Juice Mobile, Mediaocean form software agreement

Toronto-based mobile advertising company Juice Mobile formed an agreement with New York-based advertising software company Mediaocean. Under the terms of the deal, Juice's campaign management software will be integrated into Mediaocean's system, allowing users of the Mediaocean software to plan and directly buy mobile campaigns with Juice. Mediaocean's Prisma system is primarily used by agency media planners and buyers to manage the request-for-proposals process.

"Our partnership with Juice Mobile provides our current users access to premium inventory across all mobile formats in a way that is efficient, brand-safe, and transparent," said Manu Warikoo, senior vice-president of product and platforms at Mediaocean. "Prisma's open architecture provides a platform for planning and executing every type of digital media buy, including third-party buying processes such as Juice Mobile's Nectar, to create greater opportunity for our clients."

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