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Mediaocean buys ColSpace
By Adnews Staff
New York-based advertising software company Mediaocean has acquired ColSpace, a producer of cloud-based media management software also based in New York. The company's software is primarily used for the collaborative planning of marketing campaigns. Mediaocean plans to integrate its functions into its existing media planning and buying systems. The merger will also extend Mediaocean's operations into an additional 30 countries.
"With convergence driving the need for a connected workflow on a global scale, a solution that seamlessly marries planning, buying, optimization, and reconciliation is necessary for our clients today," said Bill Wise, CEO of Mediaocean. "By integrating ColSpace into Mediaocean's platform, we will provide just that, ensuring agencies and advertisers have full financial control and visibility of their media spend."