Bell launches Bell Media Mix
By Adnews Staff
Bell Media has introduced a new unit called Bell Media Mix that will handle English- and French-language advertising sales for the company's media properties, including national conventional and specialty television, radio, out-of-home and digital. Bell Media has appointed Luc Sabbatini to the position of president of Bell Media Sales. He will oversee an integrated sales staff for Astral and Bell media properties. Sabbatini was previously president of Astral Out-of-Home. Prior to that, he was executive vice-president and chief operating officer at Astral Radio and Astral Out-of-Home, executive vice-president of Astral Radio and vice-president of sales and marketing at Astral Radio. Bell Media has also appointed Jacques Parisien to the position of president of national specialty and pay television, radio, and out-of-home. He was previously executive vice-president and chief operating officer of Astral Media and president of Astral Radio. Charles Benoît has been appointed president of Quebec television and radio. He was previously executive vice-president of Astral Radio. Luc Quétel has been appointed president of Astral Out-of-Home. He was previously vice-president of business development at Astral.