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Ubisoft promotes Assassin's Creed Unity
Video game company Ubisoft will conduct a promotion on Nov. 10 as part of the launch campaign for its new game Assassin's Creed Unity. The promotion will mark the final phase of a three-month campaign developed by Bleublancrouge and Bell Media Mix. On Nov. 10, a full 30-minute episode of the daily program Innerspace, which airs on specialty television station Space, will be dedicated to the game on the day of its launch.
The earlier phases of the campaign have included additional content integration featuring Innerspace co-host Ajay Fry. Among these was an event in downtown Toronto featuring a game-themed inflatable structure. Four winners of a contest element will travel to Paris, the setting of the game, on Nov. 11, accompanied by an Innerspace film crew. The campaign also includes social media activities and advertising on RDS, Z, Discovery, Space, Comedy, MuchMusic, TSN, Teletoon and MusiquePlus.