Sponsorship roundup
By Adnews Staff
Canadian Tire has signed a four-year sponsorship agreement with athlete Christine Sinclair, a professional soccer player and member of the Canadian national women's team. The agreement is an extension of a deal made earlier this year by which Canadian Tire, Sport Chek and Sports Experts became the official sporting goods stores and Mark's the official clothing retailer of the Canadian Soccer Association. As part of its sponsorship, Canadian Tire will send approximately 450 youth soccer players to an upcoming match between Canada and the United States. The company will also donate packages of soccer equipment in Sinclair's name to her local public school in Burnaby, BC and Mary Shadd Public School in Toronto. Sinclair will participate in the company's marketing campaigns and community programs. "Christine and Canada's Women's National Team inspired Canadians from coast to coast with their tremendous performance in London and we want to continue that excitement by encouraging families to get out and play," said Landon French, vice-president of sports partnerships and events at Canadian Tire.