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Musee de la Civilisation de Quebec rebrands

The Musée de la Civilisation de Québec in Quebec City has undertaken a rebranding initiative to coincide with its 25th anniversary. The new brand identity, developed by Lg2boutique of Montreal, also encompasses the Musée de l'Amérique francophone, the Musée de la place Royale, the Maison historique Chevalier and the Centre national de conservation et d'études des collections. The new brand is intended to present the five institutions as a group, while preserving their individual identities. It is also intended to reflect the cultural mission of the organization. The work includes new logos and colour schemes that will be applied to communications, museum signage, media material, posters and advertising.

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