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Telefilm Canada introduces new visual branding
Telefilm Canada recently hired Lg2boutique of Montreal to create a new visual identity for the organization. The work is part of the agency's assignment to develop Telefilm Canada's brand image over the next three years. The new visuals are intended to present a unified promotional image for Canadian talent at international film festivals and other events. According to the agency, the branding is intended to parallel the breadth of Canadian talent with the breadth of the country's geography. The materials make use of the colour red and the tagline, "See Big." The branding will appear on brochures, invitations, publicity materials, websites, promotional objects and event kiosks.