Telefilm Canada continues Off the Wall promotion
By Adnews Staff
Telefilm Canada of Montreal has produced six new online videos as part of its "Off the Wall" social media promotion. The two-minute videos feature various Canadian personalities offering their thoughts on cinema. The participants include figure skater Joannie Rochette, musician Joel Plaskett, broadcaster Anne-Marie Withenshaw, journalist Elaine Lui, novelist Yann Martel, and game show host Victor Lucas. The first two videos have been posted to YouTube and Facebook. Two more will be released in April, followed by the final two in May. This is the second group of videos released as part of this initiative.
"We're pleased to launch new additions to our Off the Wall video series, this time featuring personalities who are tastemakers for Canadians," said Carolle Brabant, executive director of Telefilm Canada. "Like all of us, they have a special relationship with Canadian film, childhood memories, funny stories or characters they identify with. By generously sharing their anecdotes, they can encourage Canadians to revisit homegrown classics or discover new movies. Telefilm's aim with promotional initiatives like this is to engage more Canadian consumers via social media."