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Subway hires Twist Marketing in Alberta

Subway Restaurants Alberta has retained Twist Marketing to handle branding, media buying and sponsorships for its 360 locations in the province. The agency will service the account from its offices in Calgary and Edmonton. The assignment also include more longe term initiatives such as community activities, strategic partnerships and multi-year sponsorship agreements.

"We are delighted to be able to continue to activate the Subway brand platform across Alberta following a successful four-year relationship with Riata Partners, Twist Marketing's parent company," said Mark Dixon, account director at Twist Marketing. "We are honoured by the confidence that Subway has placed in us by engaging us in a new long-term contract. We are confident that we will continue to keep Subway as a leader in the QSR category here in Alberta as well as exceed client expectations."

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