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Spark Ontario debuts branding
By Adnews Staff
Spark Ontario recently hired Twist Marketing to develop branding for the online volunteer database. The site, located at <http://www.findmyspark.ca> works to increase volunteerism in the province by listing available positions. It is launching as a way to recruit volunteers for the Toronto 2015 Pan Am/Parapan Am Games, but will continue to operate after the games as a resource for Ontario-based not-for-profit organizations.
"Twist Marketing led us through the brand story development process, which brought us to a logo and brand image that we feel will resonate with the existing and future volunteer communities here in Ontario," said Lianne Picot, an engagement consultant for Spark Ontario. "We're not only excited by the visual outcome, but feel that the story behind Spark Ontario will help shift the perception of and increase volunteerism in Ontario."