Natrel launches branded cafe in Toronto
Dairy company Natrel has opened a coffee shop called the Natrel Milk Bar in Toronto in collaboration with Montreal-based cafe chain Java U. The co-branded shop is intended to "[shine] a spotlight on milk," according to the company. The location will serve beverages and food items incorporating seven varieties of Natrel milk. The store will also sell a range of branded clothing and accessories. The branding and design of the cafe were handled by Lg2boutique, while the website at <http://experience.natrel.ca> and launch marketing campaign were developed by Lg2 of Montreal.
"We are proud of the innovative partnership with Java U and the Toronto opening of The Natrel Milk Bar," said Jean-Francois Couture, vice-president of marketing at Natrel parent company Agropur Cooperative Canada. "This cafe provides us with a unique opportunity to allow consumers to enjoy our products while fully experiencing the brand promise of making everyday more delicious."