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Second Harvest breaks awareness campaign
Not-for-profit organization Second Harvest has begun a summer marketing campaign in the Greater Toronto Area intended to raise awareness of its work. The organization collects excess food that would otherwise go to waste and supplies it to social service agencies in the city, which distribute it to people in need. According to Second Harvest, the campaign is part of a three-year effort to raise the profile of the organization. Developed by Bob's Your Uncle of Toronto, the out-of-home campaign includes 33 transit shelter ads, accompanied by digital billboard displays and digital advertising.