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Catelli Foods begins Olivieri campaign
By Adnews Staff
Catelli Foods has begun a national television campaign in support of its Olivieri line of pasta and sauce products. Developed by Bob's Your Uncle of Toronto, the effort consists of three commercials in English and French for new Olivieri products basil fettucine, formaggi tortelloni and gnocchi. The creative features a man attempting to impress his family with his cooking skill. The campaign is part of a wider update for the brand which also includes modified recipes and new packaging. This is the first new advertising for Olivieri in three years.
"This was a great campaign to develop," said Bob Froese, CEO of Bob's Your Uncle. "We had meaningful new product news and a brand positioning we know draws consumers to the brand. We brought the joy of Olivieri Fresh Pasta & Sauces to life in a way our viewers can experience before they bring it home."