Catelli Foods begins Skillet Gnocchi campaign
Catelli Foods has begun a new advertising campaign for its Olivieri brand of pasta and sauce products. Developed by Bob's Your Uncle of Toronto, the national campaign promotes a new product called Skillet Gnocchi. It consists of 30- and 15-second television commercials in English and French. The creative focuses on the product's ease of preparation and "the joy it brings to the family table."
"It's an extension of the 'Joy of an Italian Meal' campaign we launched last year for the Olivieri brand," said Alain Locqueneux, general manager of Olivieri Foods. "That campaign yielded the strongest results in a decade for the brand and we're confident the new work and products will achieve even more."