Active International begins new campaign
Active International has begun an advertising campaign called "Two Birds, One Stone" in support of its corporate trading services. The campaign is aimed primarily at marketers and is intended to highlight how using these services can extend a media campaign without increasing its budget by trading their excess inventory to others.
The campaign includes a digital lead generation component as well as out-of-home advertising in Toronto. The initiative is being conducted in association with LinkedIn and Strategy Magazine. The creative was developed by Bob's Your Uncle.