Carrier Canada conducts national campaign
Carrier Canada of Toronto has begun a new national advertising campaign in support of its heating, ventilation and air conditioning products. The initiative consists of television advertising aimed at adults between the ages of 25 and 54. The 30-second commercial promotes Carrier's Cor thermostat and Infinity-Greenspeed condensing unit lines. According to the company, the creative is intended to depict this products as "complete home comfort systems" rather than "utilitarian pieces of equipment." The campaign is being conducted in association with Active International.