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Dans la rue retains Publicis Montreal
By Adnews Staff
Montreal-based Dans la rue, an organization that works to assist homeless and at-risk youth, has retained Publicis Montreal to handle its marketing communications. The agency will support the organization's 30th anniversary. It will also develop a new communications program for Dan la rue that will focus on its social contributions and work on the issue of youth homelessness. Publicis will also participate in a number of volunteer and fundraising activities for the group.
"Clearly, our organization enjoys widespread recognition, but this is about strengthening the identity of Dans la rue at an especially important time in our history," said Étienne Lalonde, senior director of development and communications at Dans la rue. "We are proud and delighted that Publicis Montreal is joining us in furthering the cause of troubled youth and in featuring the actions we take to help them."