The Idea Workshop gains two clients
By Adnews Staff
Toronto-based The Idea Workshop has been retained by Carrier Canada to conduct a consumer media relations program. The company specializes in heating, cooling and refrigeration equipment. Graco Children's Products, a division of Newell Rubbermaid, has hired the agency to launch a new infant care brand called Sweetpeace. The Idea Workshop won the assignment in a competitive process involving an unknown number of agencies.
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