Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/36970.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159

Warning: getimagesize(http://www.adnews.com/images/m36970.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162

Unilever readies Avo Alley promotion

Unilever Canada is preparing a promotion for its Becel margarine brand. The initiative will take the form of a temporary restaurant called Avo Alley in Toronto. The location will operate in a downtown alley on Sept. 14 and 15, offering a number of avocado-themed recipes developed and prepared by chef Matt Dean Pettit. The promotion is in support of a new product called Becel with Avocado Oil. It will be conducted in association with online booking service YP Dine and supported with social media activities.

The restaurant is part of an overall campaign that also includes television, digital, out-of-home and in-store advertising. The campaign was developed by Edelman, with media work handled by Mindshare.

« Back Next »

Related stories Comments