Springfree Trampoline hires Strategic Objectives
Springfree Trampoline, a trampoline manufacturer based in Markham, ON, has retained Strategic Objectives of Toronto as its public relations agency of record for Canada. The firm will participate in the development of North American marketing programs for the brand, which will feature Canadian Olympic trampolinist Rosie MacLennan. These programs will include national public relations, social media activities, experiential components and corporate partnerships.
"It was important for us to find a Canadian PR agency that understands our product and brand, our audience and, most importantly, how to connect with them," said Cheryl MacLean, director of marketing for North America and Europe at Springfree Trampoline. "Our goal is to motivate Canadians to get outside and be active. We want to create an exciting and enjoyable backyard experience, one that encourages families to spend more quality time together. Strategic Objectives' proven ability to effectively engage a variety of key audiences through both traditional and non-traditional PR initiatives will help us achieve our marketing goals."