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Montreal entertainment districts begins brand campaign

The Quartier des spectacles in Montreal has begun an advertising campaign to introduce its new branding. The branding and the campaign were developed by Lg2boutique of Montreal. Both present the theme that the city's entertainment quarter contains the most emotion in one square kilometre. The initiative is intended to increase traffic to the area, as well as the duration and frequency of visits. The campaign began on April 24 and will continue for several months. It includes a new website at <http://www.quartierdesspectacles.com> with an interactive map and calendar of events, as well as editorial content and social media support. The campaign also includes television commercials, street furniture, posters and online advertising. Media for the campaign is being managed by Espace M.

"We wanted to show Montrealers, visitors and tourists that the Quartier des spectacle is much larger than what you might think at first glance," said Jacques Primeau, chairman of the board of the Quartier des Spectacles Partnership. "We worked with Lg2 from this perspective. Just like the Quartier itself, the offering behind this platform is vast, diversified and exhaustive."

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