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CTV launches CTV Extend
By Adnews Staff
CTV has launched a new online service called CTV Extend. The site, located at <http://www.ctv.ca/extend>, hosts a collection of exclusive original and acquired digital content. The advertising-supported site is free to viewers. It currently offers 11 series, comprising newly-commissioned digital programs, acquisitions, series extensions of CTV shows and other content. According to the company, the site is the first of its kind for a private Canadian broadcaster.
"With CTV Extend, we can deliver exclusive digital content that extends CTV series in unique ways, while also offering compelling newly commissioned content, all in a branded environment that is focused on delivering incremental value to our viewers and advertisers alike," said Mike Cosentino, senior vice-president of programming at CTV Networks.
CTV is a division of Bell Media.