Gregory Charles retains Lg2boutique
Les productions Gregory Charles has hired Lg2boutique of Montreal to develop the branding for a new show called Vintage. The assignment includes visual identity, promotional materials, posters and website development. Lg2boutique won the account in a selection process involving five agencies. "It's a great honour and amazing responsibility to collaborate with a unique artist like Gregory Charles, especially at this pivotal time in his career," said Calude Auchu, the agency's vice-president of creative and design. "We're eager to take everything we know about the live music industry and create something spectacular and memorable for this show." Vintage will open in Montreal at the end of May and travel to multiple international cities over several years.