TC Media readies new women's lifestyle magazine
By Adnews Staff
TC Media of Montreal will launch a new magazine called Véro in Quebec in the fall. The quarterly lifestyle publication will be aimed primarily at women. The company is launching the magazine in association with television personality Véronique Cloutier, who will act as the publication's "muse-in-chief," according to TC Media. Véro will be headed by Sylvie Poirier, former editor-in-chief of Elle Québec. "Véro magazine is a natural fit for us and will enrich our portfolio of publications for women by showcasing the unique personality and values of Véro, one of the most respected and admired women in Quebec," said Lise Paul-Hus, group publisher and vice-president of consumer solutions at TC Media. "We are very pleased to launch this magazine, which is sure to become staple reading for the women of Quebec, an opportunity to share special and intimate moments with Véro, and another way for her to engage with her audience."