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Ecorce rebrands as Featuring
By Adnews Staff
Écorce, a brand management and marketing communications agency based in Montreal, has rebranded as Featuring. The firm has also adopted the tagline, "Featuring brands that can't be ignored." Additional elements include a new visual identity, logo and a website at <http://www.featuringagency.com>. According to the company, the new branding is intended to better communicate its areas of expertise and its services.
"The name Featuring encompasses our values and what we do every day," said Véronique Desrosiers, co-president of the agency. "Our mission is to bring our clients' brands into the spotlight and propel the growth of their businesses. The makeover is also part of Écorce's effort to better demonstrate the scope of what we do, to be a more effective voice for our clients on the international stage and to seize new opportunities abroad."