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CAA releases new commercial

The Canadian Automobile Association of South Central Ontario has released a new execution in its ongoing "Making Bad Days Good. And Good Days Better" campaign. The initiative encourages consumers to "dream about new destinations." The 30-second commercial features a variety of international travel destinations and highlights benefits of the association's travel services. The campaign, developed by Arrivals & Departures of Toronto, will run on television and online until early spring.

"When you finally book the time off to go on a vacation, you want to make every moment count," said Jason Locey, chief creative officer at the agency. "When you book through CAA, you eliminate overwhelming decisions and uncertainty. You get to travel, enjoy and see the world like a local."

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