Dairy company Agropur has introduced new branding and new packaging for its Natrel milk brand. The work, done by Lg2boutique of Montreal, is intended to create a stronger visual impact at points of sale. "The complete makeover of the Natrel brand uses illustrations, a technique which serves as a common thread between the different products," said Claude Auchu, creative vice-president at Lg2boutique. "For the majority of the products, we also kept the themes of the old packaging but gave them new illustrations and organized the information differently. This modernizes the Natrel brand, brings consistency to the packaging and ensures a successful transfer to new products."