Astral Out-of-Home is preparing to expand its digital out-of-home inventory in Montreal. In mid-June the company will install two new billboards in the city, expected to attract 1.3 million impressions per day. The digital displays can carry messages that can be modified according to time of day, weather, current events or other factors. This will give Astral 15 advertising faces in Montreal and a total of 41 faces nationally. "These additional ad faces will give advertisers new opportunities in key areas such as the West Island, heading towards Montreal-Trudeau Airport, and Boucherville on the Rive-Sud," said Ghislaine Fugère, director of digital product at Astral Out-of-Home.